Did you know that 550,000 U.S. businesses fail every year—and the top two reasons are Poor Marketing and Ineffective Core Profit Center Management?
The right strategy can mean the difference between a growing business and going out-of-business!
Market Research
Here’s the harsh truth: only 3% of people are looking to buy your shoes, computers, books, or any particular product “right now.”
Another 7% would be open to making a purchase if you had the right product, right sales pitch, and they knew you existed.
The remaining 90% of your total addressable market are uninterested in what you are selling.
If 90% of the people you pitch to aren’t interested in what you are selling.
Do you know what to do?
People Are Drowning In a Sea of Information and Constant Marketing Noise
The Scary News:
People don’t want more sales messages cluttering their already busy lives. They’re bombarded by the relentless stream of emails, robocalls, commercials, billboards, texts, ads, in your car, at work, in your home, on the television, computer, and cellphones, all with promises about every product imaginable.
90% of possible buyers don’t care about your products, services, or success. They care about their own problems and priorities.
Imagine standing in a massive convention hall, surrounded by your ideal buyers and hottest prospects.
This is the opportunity of a lifetime—a rare chance to connect with all of them at once.
Would you know exactly what to say?
Now, imagine that after just 60 seconds, anyone who isn’t interested gets up and walks out.
Would that change how you approach your presentation?
It better!
35% of all company failures are due to poor sales and marketing strategies.
Stop Selling and Start Educating!
The Good News:
Regardless of what industry you’re in or what product or service you sell, more than 95% of your competitors (probably you as well) are all selling the same way: based on price, features, customizations, convenience, packaging, quality, and design…all focused on products or services, and not the customer.
MISSION-DRIVEN
This is where your Axis Story and Convention Pitch come in. It’s not a sales pitch—it’s a powerful narrative directed to all stakeholders that educates, motivates, and creates solution for your best buyers. A well-crafted Axis Story does more than sell products; it builds trust, creates a durable competitive advantage, builds relationships, and positions you as a trusted leader in your industry.
Telling a story that educates, motivates, and offers solutions is building durable relationships that will slaughter your competition. We call this a Axis Story. When done right prospects become loyal customers, all your employees’ become sales executives, and your competition sees you as the industry leader.
If you offer a relationship that might enrich their lives, provide solutions for their pain, and educate them about their fears, you are building a durable connection that will attract prospects that are looking for the things you sell, and motivate a larger audience of those who didn’t even know they desperately need you.
Once you understand and can present your Axis Story, all that’s left is to find an audience who will listen.
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Our partners include customers, prospects, stakeholders and our talented partners who support our customer's success.
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We are not interested in social media followers or marketing gurus. Your success is the only metric that matters to us.
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Create, track, report, assess, and improve each Core Profit Center is the Ritchie Havok process to success.
PATH TO SUCCCESS
We’re offering a complimentary, high-impact 20-minute session tailored to your industry, business, products, and services.
In these 20 minutes, we give you creative insights, valuable research and information, and actionable strategies all designed to drive results and unlock growth opportunities for your Core Profit Centers.
To maximize the value of this session, we ask you to complete our 5-minute Discovery Questionnaire. This helps us understand your unique business challenges and goals so we can deliver targeted strategies that matter.
No Charge, No Sales Pitch, No Matter What!
Don’t miss out on this opportunity to gain a fresh perspective and new ideas for your business.
Our only business is growing yours!
Our Team: Best-in-Class Talent, Every Step of the Way!
We’re proud to be the fastest-growing business growth firm in America, and it’s all thanks to our superstar team. From the creativity of our marketing and branding experts to the precision of our accounting, research, and financial modeling professionals, we bring unparalleled talent and dedication to every level of our organization.
