Squeakiest Advertiser Doesn’t Always Get The Sale

Creative Marketing Needs Great SEO Copy Virtually no one who watches TV is immune to being carpet bombed by ad campaigns that unleash a numbing repetition of messages day and night. It's a take-no-prisoners strategy employed by advertisers like law firms, tax consultants, politicians, and many others intended to drive...

Highways With Billboards Have Three Times As Many Accidents: Don’t Waste the Ad Space!

Why Billboards Matter When advertising on a billboard you must catch the attention of the viewer and keep it at a time when there are many other pressing distractions-for instance, driving. We conducted a research study in Las Vegas, Nevada and found that 93% of billboards don't actually drive sales....

A Great Corporate Identity Quadruples Profits Everytime

What is A Corporate Identity? The "Corporate Identity," is much more than a corporate pitch or core story, and has an extremely valuable purpose as the central organizing ingredient of any company. A great Corporate Identity can dramatically improve training, client access, closing ratios, profitability, and more. The one absolute...

The Anatomy of a Successful Fundraising Email

Email marketing is one of the most important fundraising tools that social impact organizations use.It’s an inexpensive way to reach many people at a moment’s notice. It’s also an easy way to send out mass appeals. And with the click of a button, you can guide supporters directly to your...