What is Corporate or Business Growth Hacking?

Growth hacking is a contemporary term coined by Sean Ellis in 2010. He defined a growth hacker as “a person whose true north is growth.”

Each professional who takes up this mantel have their own ideas about what “Business Growth Hacking” means. We believe business growth without increasing profit is a worthless endeavor. At Ritchie Havok and Quadruple Profits, business growth hacking is about creatively discovering the unique lever or action that will exponentially grow sales and profits and provide the business a durable competitive advantage that slaughters the competition. 

At its core, growth hacking is about ignoring the traditional rules of marketing and advertising with a laser-focus on the most lucrative target audience, most worthy product or service, and extracting maximum profits. This process takes innovation, creativity, and the relentless pursuit to quadrupling profits and margins through research-based data-driven decision making.

Great ideas are fantastic, creativity is crucial, but the killer hack must always come from expanding the bottom line and increasing the return on investment (ROI).  This end can only be accomplished by extensive research, testing, and retesting. Our strategic approach to growth hacking is not about selecting an area you want to grow but identifying the most profitable aspects of your business and then designing a specific strategy to attack that can be rigorously measured.

Never stop testing, and your advertising will never stop improving.  Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.” –David Ogilvy